Natural Fragrance – The New Beauty Movement
Cosmetic companies have been infusing beauty products with fragrance for centuries. However, modern science has begun to recognise that not all scented formulas are a good thing. These days more and more brands are taking a more natural approach to fragrance, or even going fragrance-free, for the health of both consumers and our environment.
Here is what you need to know about this new movement and why it’s so important.