A Guide to Supporting Healthy, Graceful Ageing
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KEY TAKEAWAYS FOR MATURING SKIN
- The #1 Factor: Sun exposure is the primary driver of accelerated skin ageing. Daily, year-round sun protection is the most effective anti-ageing strategy.
- The Goal is Support: The focus of an effective routine is to support the skin’s natural renewal processes by boosting hydration, stimulating collagen, and nourishing the skin barrier.
- Key Ingredients Matter: Look for products with proven, gentle actives like Bakuchiol (a natural retinol alternative) and hydrating ingredients like hyaluronic acid and nourishing plant oils.
Ageing is a natural and beautiful part of life, and our skin tells the story of our journey. While we celebrate this process, we can also take proactive steps to ensure our skin remains healthy, resilient, and radiant at every age.
In New Zealand, our active, outdoor lifestyle and intense sun exposure present unique challenges for maturing skin. At Scenturie, we believe that the secret to a youthful complexion lies in supporting the skin with potent, natural ingredients that revitalise and protect. This definitive guide provides a proven, step-by-step routine that is gentle and effective, helping you avoid the common skincare mistakes that can accelerate ageing.
Understanding the Signs of Maturing Skin
The primary signs of maturing skin are a loss of firmness and the appearance of fine lines and wrinkles. As our skin’s natural regenerative processes slow down, you may notice:
Fine Lines & Wrinkles: Often appearing first around the eyes and mouth.
Loss of Elasticity & Firmness: Skin may feel less “bouncy” or begin to sag, particularly around the jawline.
Dryness & Dehydration: A natural decrease in oil production can lead to skin feeling tight, dry, or flaky.
Uneven Skin Tone: The appearance of hyperpigmentation, often called “age spots” or “sun spots,” from years of sun exposure.
Dullness: A loss of natural radiance as cell turnover slows down.
What Causes Skin to Age in New Zealand?
Skin ageing is caused by a mix of unavoidable internal factors and manageable external factors.
Intrinsic Ageing (Internal): This is the natural process dictated by time and genetics. After age 25, our bodies’ production of collagen and elastin—the proteins that keep skin firm and plump—begins to slow down.
Extrinsic Ageing (External): These are lifestyle and environmental factors that accelerate the natural ageing process. For New Zealanders, the number one factor is sun exposure. Our high UV index causes “photoageing” by breaking down collagen fibres, leading to deeper wrinkles and pigmentation. Other key factors include pollution, smoking, a poor diet, and stress.
The 5-Step Routine to Support Healthy Ageing
A consistent skincare routine with powerful, nourishing ingredients is your best defence against accelerated ageing. This routine is designed to hydrate, revitalise, and protect your skin.
Step 1: Cleanse Gently
The best way to cleanse maturing skin is with a mild, pH-balanced creamy cleanser.
As skin ages, it produces less oil, so it’s vital to avoid stripping the natural lipids that protect it.
A gentle cleanser removes impurities without leaving the skin feeling tight or dry. Our Natural Creamy Cleanser is perfect for this, as it effectively cleanses while hydrating with nourishing oils.
Step 2: Tone and Plump
After cleansing, apply a hydrating, alcohol-free toner to plump the skin and prepare it for your serum.
For maturing skin, a toner’s primary role is to deliver an immediate boost of water-based hydration. Look for ingredients like plant-based Hyaluronic Acid, which acts like a sponge to draw moisture into the skin, helping to soften fine lines.
Our Replenishing Natural Toner provides this essential, plumping hydration.
Step 3: Treat with a Powerhouse Serum
After cleansing, apply a concentrated serum with active ingredients to support collagen production and improve skin tone.
This is the most important treatment step. For a gentle yet highly effective option, look for Bakuchiol, a natural, plant-based alternative to retinol. It offers the same age-defying benefits—reducing wrinkles, improving texture, and regulating oil production—without the common irritation of retinol.
Our award-winning Super Boost Bakuchiol Serum is designed to deliver these powerful benefits.
Step 4: Deeply Moisturise and Repair
Maturing skin requires a richer moisturiser to replenish lost oils, lock in hydration, and support the skin barrier.
This is especially important at night when your skin undergoes its natural repair cycle. A nourishing cream helps to reduce the appearance of fine lines and leaves skin feeling soft and supple.
Our award-winning Ultra-Rich Natural Night Cream is formulated to provide deep, lasting hydration.
Step 5 (Morning Only): Protect From the Sun
Daily sun protection is the most crucial anti-ageing step of all.
At least 80% of visible ageing signs (wrinkles, age spots) are caused by UV exposure. Applying a broad-spectrum sunscreen with an SPF of 30 or higher every single day—even on cloudy days—is essential to protect your existing collagen and prevent future damage.
Frequently Asked Questions (FAQs)
Q: At what age should I start a routine to support ageing skin? A: Prevention is key. While you can start a full ‘anti-ageing’ routine in your 30s or 40s, the most important step—daily sunscreen—should start as early as possible. In your 20s, the focus should be on protection and hydration.
Q: Can you really reverse the signs of ageing? A: While you can’t completely reverse the ageing process, a consistent, high-quality skincare routine can significantly improve the appearance of your skin. It can soften wrinkles, brighten skin tone, and restore a feeling of firmness and hydration, giving you a more youthful, radiant complexion.
Q: What is the single most effective ‘anti-ageing’ ingredient? A: Besides sunscreen, ingredients that are clinically shown to support collagen and increase cell turnover are most effective. Retinoids are the traditional “gold standard,” but Bakuchiol is a natural, plant-based alternative that provides comparable results without the irritation, making it ideal for all skin types.
Q: What are some natural ingredients that are good for ageing skin? Look for products containing ingredients like hyaluronic acid, bakuchiol, vitamin C, coenzyme Q10, harakeke, and avocado oil. These ingredients can help hydrate, nourish, and revitalise ageing skin.
Q: How can I improve my skin’s elasticity? A: Look for products that support collagen and elastin production, like our Bakuchiol Serum. Keeping skin deeply hydrated with a rich moisturiser also helps improve its suppleness and tone.
Shop the Recommended Routine
Ready to revitalise your skin? These are the core products recommended in this guide, specifically chosen for their nourishing and age-defying properties.
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Super Boost Bakuchiol Serum
$64.99 Select options This product has multiple variants. The options may be chosen on the product page -
Natural Creamy Cleanser
$52.99 Select options This product has multiple variants. The options may be chosen on the product page -
Replenishing Natural Toner
$44.99 Select options This product has multiple variants. The options may be chosen on the product page
