Why natural skincare is best

Why Natural Skincare is Best

The beauty and skincare industry has seen its fair share of trends over the years. While you may have been happy to see some of those trends go, others have been beneficial. ‘Clean beauty’ is one such trend. ‘Clean beauty’ refers to the fact that many consumers (as much as 50% of women according to a 2017 survey) preferentially seek out facial and skincare products that have all-natural or organic ingredients.