Last Updated 16 October 2025
You’re a conscious person. You buy organic when you can. You read food labels. You care about what you put in your body.
But what about what you put on it?
You pick up a bottle of lotion or a face serum. You see a long list of ingredients you can’t pronounce. You see claims like “dermatologist-tested” and “clinically proven,” but you have a nagging suspicion. You wonder, “Where does this stuff actually go?”
You’re right to ask. Because the answer is: it goes in you.
Your Skin Isn’t a Wall. It’s a Sponge.
Let’s clear up the biggest myth in beauty: the idea that your skin is an impenetrable barrier. It’s not. Your skin is your largest organ, and it’s highly absorbent.
Everything you apply—creams, serums, oils—is either absorbed into your bloodstream, ingested, or inhaled. Nothing just sits on the surface.
This is a good thing when you’re using high-quality, plant-based ingredients. Your skin drinks up the vitamins, fatty acids, and antioxidants, using them to nourish and protect your cells.
But when you’re using products formulated with cheap, synthetic chemicals? Your body is absorbing those, too. And what it can’t use, it stores.
The Problem with “Forever Chemicals” in Your Bathroom Cabinet
The truth is, many common skincare ingredients are synthetic compounds that our bodies don’t know what to do with. Even worse, what isn’t absorbed is washed down the drain and ends up in our environment.
And unlike natural ingredients, these synthetic chemicals don’t just biodegrade. They persist.
For over a decade, scientific studies have been raising red flags. A 2014 study by Garcia et al. flagged the synthetic chemicals in personal care products as a “major environmental risk” due to their toxicity in aquatic environments. Researchers are increasingly concerned that as these toxic compounds accumulate in water and soil, they can make their way back into our food chain.
This is a critical blind spot in our global approach to health. The problem isn’t just one ingredient; it’s the constant, daily exposure from the cocktail of products we use.
So, What’s the Solution? It’s Actually Very Simple.
The solution isn’t to stop using skincare. It’s to choose skincare that works with your body and the planet, not against them.
This is the entire philosophy behind a truly natural brand. It’s a commitment to a different, smarter way of formulating.
The Natural Philosophy: What It Means for You
It means choosing ingredients your body recognises. We use potent, plant-derived oils, butters, and extracts that your skin can actually use as food, not foreign chemicals it has to fight or store.
It means peace of mind. When you use a truly natural product, you can be confident that what you’re putting on your skin is safe and beneficial, without unintended complications.
It means being kind to the planet. Natural ingredients can return to the earth and biodegrade. They don’t persist in our waterways or harm our precious ecosystems.
Our Promise to You: Skincare You Never Have to Feel Suspicious About
At Scenturie, we started our brand to be the answer to these concerns. We are obsessed with creating skincare that is as pure and effective as it is safe.
That’s why our entire range is—and always will be—100% free from synthetic chemicals, parabens, sulfates, phthalates, phenoxyethanol, and artificial fragrances. We use gentle, plant-derived, and Ecocert-approved alternatives that keep your products safe without any of the worry.
It’s not just about avoiding the bad stuff. It’s about a deep, unwavering commitment to the good stuff—for your body, and for our beautiful Aotearoa.
Ready to stop wondering what’s in your skincare and start seeing the benefits of truly natural, science-backed formulas?
